If your email open rates are down, consider these strategies to re-engage your audience:
- A/B test the subject line. Personalized and shorter versions might perform better. Let's see what works best.
- If you have the option, consider adding a preview text. It's a great way to grab readers' attention and encourage them to click. (For example, HubSpot has this feature. Gmail and other email providers display it in the subject line.)
- Create targeted email flows based on customer segments and goals. Tailor the content.
- Highlight customer pain points or opportunities in the subject line.
- Avoid spamming; test different send times, days, and frequencies.
- Consider offering incentives or rewards in the subject line (if budget allows).
- Experiment with sender names.
